presskit

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TYPOGRAPHY SYSTEM

Primary Font: Inter Accent Font: Chakra Petch (used only for taglines and very selective H1s) HEADINGS (INTER) H1 — 48px line-height: 1.15 tracking: -1% use: hero titles, major section openers comment: don’t use accent font here unless it’s one specific tagline or campaign H2 — 36px line-height: 1.2 tracking: -0.5% use: section headings on websites, internal documents’ major titles H3 — 28px line-height: 1.25 use: sub-sections, highlight points H4 — 22px line-height: 1.3 use: small sections or bold statements H5 — 18px line-height: 1.35 use: category labels, UI headings H6 — 16px line-height: 1.4 use: micro-headings, metadata, captions comment: don’t underestimate H6; Inter looks very premium at 16px bold BODY TEXT (INTER) Body Large — 18px line-height: 1.55 use: long-form texts on desktop, proposals, product pages comment: Prieston is premium. Do not use 14px as primary body, it looks cheap and outdated. Body Base — 16px line-height: 1.6 use: general text, emails, dashboards, descriptions Body Small — 14px line-height: 1.55 use: supporting text, cards, UI secondary content Body Micro — 12px line-height: 1.5 use: table headers, small UI labels comment: use sparingly; too much micro text looks low-budget. ACCENT FONT (BUILD & INNOVATE) Use cases only: Tagline: “Build & Innovate” Optional special hero H1 (branding campaigns, not everyday pages) Never for body text Never for the entire heading system Never inside UI Recommended sizes: Tagline large: 28px (hero) Tagline medium: 20px (section intro) Tagline micro: 16px (logo lockup or signature) Line-height should be tighter: around 1.1–1.2 depending on glyph shapes. If you send me a screenshot of the exact accent font, I can tune the optical spacing properly. SPACING SYSTEM (important for your presskit) To make the presskit and corporate sites look clean: Spacing between elements: H1 → next paragraph: 32px H2 → next paragraph: 24px H3 → next: 20px Body paragraph → paragraph: 16px Section top/bottom: 80–120px depending on layout This is what gives big-company visual weight. USAGE RULES (you should include these in the presskit) A correct presskit needs explicit rules like: Inter is the official corporate font for all Prieston materials. The “Build & Innovate” font is used only as an accent for the Prieston tagline and select branded touchpoints. Headings and all body text on web, print, and UI must use Inter. Accent font must never be used for long text or more than one heading per page. Typography scales must not be modified without brand approval. These guidelines prevent designers from ruining the brand (believe me, they will if you don’t define limits).